Website Speed: How Slow Pages Cost You Customers

How fast does your website load? If you don't know, there's a good chance it's too slow — and it's costing you customers every day.

Speed and Customer Behavior

Research from Google shows that 53% of mobile users abandon a site that takes longer than 3 seconds to load. For every additional second of load time, conversion rates drop by 7%. Home service customers are typically searching with urgency — a clogged drain, a broken AC, a full garage. They're not going to wait for your website to load when the next result loads instantly.

Speed and Google Rankings

Page speed is a confirmed Google ranking factor. Faster sites rank higher, period. Google's Core Web Vitals — which measure loading performance, interactivity, and visual stability — are now part of the ranking algorithm. If your site is slow, you're being penalized in search results.

What Causes Slow Websites

• Large unoptimized images — the most common culprit
• Cheap shared hosting — your site shares resources with hundreds of other sites
• Too many plugins — especially on WordPress sites
• Heavy themes or templates — bloated code that loads unnecessary resources
• No caching — the server rebuilds the page from scratch on every visit
• Old technology — frameworks and libraries from 5+ years ago

How to Fix It

Quick wins: optimize your images (compress and resize), enable caching, and upgrade your hosting. For deeper fixes, consider a website rebuild using modern, lightweight technology. Our sites consistently load in under 2 seconds because we build with performance as a priority, not an afterthought.

Want to know exactly how your site performs and what to fix first? Contact us for a free speed analysis.