Business Growth & Strategy
The Home Service Business Marketing Checklist for 2026
January 7, 2026
New year, new opportunities. Whether you're just getting started with online marketing or looking to level up, this checklist covers everything a home service business should have in place for 2026.
Foundation (Must Have)
- Professional website — Mobile-first, fast loading, clear calls-to-action
- Google Business Profile — Claimed, verified, fully optimized with photos
- Consistent NAP — Name, Address, Phone matching everywhere online
- SSL certificate — HTTPS is non-negotiable
- Click-to-call — Tap your phone number on mobile and it dials
- Contact form — Short, easy to fill out on mobile
- Service pages — Individual pages for each service you offer
Local SEO (High Priority)
- Location pages — Unique content for each city you serve
- Directory listings — Yelp, Angi, BBB, Thumbtack, and local directories
- Review strategy — System for requesting reviews after every job
- Google Business posts — Weekly updates on your GBP
- Blog content — Monthly articles targeting local search terms
- Schema markup — LocalBusiness schema on your website
Need help checking these boxes?
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Get Started for 2026Lead Tracking (Essential)
- Call tracking — Know which marketing channels drive calls
- Form tracking — Track form submissions by source
- Google Analytics — Understand your website traffic
- Monthly reporting — Review leads, traffic, and rankings monthly
Advanced (When You're Ready)
- Google Ads — Targeted PPC for immediate lead flow
- Social media presence — At minimum, active Facebook and Google
- Email marketing — Follow-up sequences for leads that don't convert immediately
- Referral program — Incentivize existing customers to refer new ones
- Video content — Job walkthroughs, tips, and customer testimonials
Operations (If You're Growing)
- CRM or lead management — Stop tracking leads on sticky notes
- Automated follow-ups — Review requests, appointment reminders
- System integrations — Connect your tools so data flows automatically
- Custom tools — If you've outgrown spreadsheets, invest in custom solutions
This is a lot — and you don't need to do everything at once. Start with the Foundation section and work your way down. Our lead generation and website design services cover the most critical items on this list. Contact us and we'll help you prioritize based on your specific situation.