From 5 Calls a Week to 50: A Home Service Growth Story

When they came to us, they were getting maybe 5 calls a week. Good at their job, decent reputation with existing customers, but invisible online. No website. A few reviews. Relying entirely on word-of-mouth and a Facebook page. Within 90 days, they were getting 40+ calls per month. Within 6 months, they were booked out two weeks in advance. Here's how.

The Starting Point

A junk removal company in Southern California. Two trucks, five employees, and a lot of ambition but no online presence. Their "marketing" was a Facebook business page with sporadic posts and a few Craigslist ads. They knew they needed to do something different but didn't know where to start.

Month 1: Foundation

We built a fast, mobile-first website targeting their primary service area. Every page was optimized for local search — "junk removal [city]" for each city in their service area. We set up and optimized their Google Business Profile, added professional photos of completed jobs, and implemented call tracking so we could measure everything.

Month 2: Acceleration

We launched a local content strategy — blog posts targeting long-tail searches like "how much does junk removal cost in [city]" and "junk removal vs dumpster rental." We built directory listings across 30+ platforms and started a systematic review request process. Calls started increasing — from 5/week to about 12/week.

Month 3: Momentum

Rankings started climbing into the top 3 for key terms. Google Business Profile started appearing in the Local Pack consistently. Reviews accumulated — they went from 8 reviews to 35 in three months. Call volume hit 40+ per month. They hired a third crew.

Month 6: Dominance

Page one rankings for 8 target keywords. 60+ Google reviews at 4.9 stars. Booked out two weeks in advance. They added a fourth truck and started expanding to neighboring cities. Their biggest problem shifted from "not enough calls" to "managing the growth."

What Made It Work

• A proper website built for conversion and local SEO
• Consistent content and optimization (not a one-time effort)
• Systematic review generation
• Call tracking to measure and optimize
• Patience and trust in the process

This isn't a unique story — we've seen similar results with our lead generation clients across multiple industries and markets. The formula works. Contact us to start building your growth story.