How Call Tracking Proves Your Marketing is Working
October 11, 2025
You're spending money on marketing — maybe a website, maybe SEO, maybe Google Ads. But how do you know what's actually working? If you can't attribute phone calls to specific marketing efforts, you're flying blind. Call tracking fixes that.
What Is Call Tracking?
Call tracking assigns unique phone numbers to different marketing channels. When someone calls the number on your website, you know that lead came from your website. When someone calls the number on your Google Business Profile, you know it came from there. When someone calls from an ad, same thing. Every call is attributed to a source.
Why It Matters for Home Service Businesses
Most home service leads come via phone call, not web forms. Without call tracking, you have no idea whether your website generated 5 calls or 50 this month. You can't calculate ROI on your marketing spend. You can't make informed decisions about where to invest more — or where to cut.
What You Can Track
- Source: Which marketing channel drove the call (website, Google Maps, ad, directory listing)
- Call volume: How many calls per day, week, month
- Call duration: Longer calls typically indicate more qualified leads
- Time of day: When most calls come in (optimize your availability)
- Missed calls: How many potential customers you're missing
- Call recordings: Listen to how your team handles calls (for training)
All our lead generation clients get call tracking included.
See exactly how many leads your website generates each month.
Learn MoreReal-World Example
One of our clients thought their website "wasn't doing anything." After we set up call tracking, they discovered their site was generating 35+ calls per month — they just had no way to know it before. Those calls were worth $3,000-5,000/month in booked jobs. Suddenly, the ROI on their website was crystal clear.
Getting Started
Call tracking is affordable — typically $30-100/month depending on volume. We include it as part of our lead generation services because we believe you should always be able to see exactly what your marketing investment is producing. Contact us to learn more about how we track and report on every lead.